The Challenge rules.

1.Seasons and dates

• 2027 seasons. Day 1 is January 11, April 19, July 19 and October 18, 2027. Everyone in a season starts the same day and races the same 90 days.
• Season 1. Day 1 is Monday, January 11, 2027: the launch livestream, at 8:00pm ET. Late entry runs to 11:59pm ET on Sunday, January 17, 2027. Day 90 is Saturday, April 10, 2027. The audit runs April 11 to 18.
• Every season, the same calendar. A two week launch window before day 1; the launch livestream at 8:00pm ET on day 1; late entry to 11:59pm ET on the Sunday after (April 25, July 25 and October 24, 2027 for Seasons 2 to 4); the freeze on day 90; the audit the week after.
• Before day 1. Nothing happens for challengers before day 1 except onboarding: the agreement, connecting Stripe and the checklist.
• Day 1. The launch livestream is a free public kickoff show that anyone can watch, and day 1 of the season.
• The calls. The Tuesday teaching call and the Thursday hot seat call are both at 7:00pm ET, from week 1 (for Season 1 the first calls are Tuesday, January 12 and Thursday, January 14, 2027). Both are recorded.
• Week 1. Pick your niche and product and launch your funnel with the funnel builder. Late entry closes the Sunday after day 1.
• Seat cap. 40 seats per season.
• Minimum. A season runs with at least 11 paid seats on day 1, full pay or plan. If it has fewer, its start moves to the next season date and each buyer has 14 days from our email to choose: a full refund, or keep the seat for that season. No answer keeps the seat. On the 3 payment plan, payments 2 and 3 pause and restart from the new day 1: payment 2 on the new day 1, payment 3 thirty days later.

2.Entry, the seat and the agreement

• Who competes. Paid challengers with a seat in the season. Free members and visitors can watch the board. They do not compete.
• Getting a seat. Apply, then a 30 minute Fit Call, then a private checkout link that works once and lasts 72 hours.
• The agreement. Before paying, every challenger signs one agreement in three parts: the payment terms (full pay or the 3 payment plan, and what happens on a missed payment); a recording and content release (we may use call, hot seat, livestream and webinar recordings, your results and your leaderboard entry in our marketing; it cannot be withdrawn for material already published, and on request we stop using your face and name in new material); and acceptance of these rules. You accept the rules once, there.
• Late entry. A seat bought from Monday, January 11, 2027 to 11:59pm ET on Sunday, January 17, 2027 still joins Season 1. The clock ends the same day for everyone. From January 18 a new seat is for Season 2, which starts Monday, April 19, 2027.
• Launch night bonus. Apply before 11:59pm ET on launch night and you get a guaranteed hot seat in your first two weeks.
• One division. Every challenger in a season is on the same board, for the same prizes.

3.Payments, refunds and moving your seat

• Final at purchase. A seat is final once it is bought. There is no cooling off window.
• One move. You can move your seat to the next season once, before day 1.
• The one refund. If your season does not run (fewer than 11 paid seats on day 1), you have 14 days from our email to choose a full refund or keep the seat for the next season. No answer keeps the seat.
• The 3 payment plan. The first payment is charged at checkout, the second 30 days after the purchase date and the third 60 days after it.
• A missed payment. Stripe retries the card for 7 days and we email you. After that you are paused: your calls and the Challenge area lock and your name leaves the public board until the payment clears. Your hosted funnel goes offline too: its pages show an unavailable page and its email sequences pause. Your revenue keeps counting, and you, your area and your funnel come back once you have paid.
• A pause ends prize eligibility. A challenger who was paused can no longer win a prize in that season. Back on the board they are marked "Not prize eligible", and any prize place they would hold passes to the next eligible challenger.

4.What counts

• In week 1 you pick your product in the funnel builder's niche quiz, in the Stripe account you connect. The onboarding checklist does not ask for it before day 1.
• We approve it by the end of week 1: Sunday, January 17, 2027 for Season 1 (the Sunday after day 1 for every season, late entry seats included). Charges on it count from day 1.
• One correction. You may correct the named product once, until day 30. An admin approves it and it is logged in the board changes log. Charges on the corrected product count from day 1.
• Your money. Payments go to your own Stripe account. We take no cut of what you earn, ever. The seat is the only thing we charge.
• The funnel builder. The niche quiz suggests products; the one you pick and submit is the product we approve. Your funnel is hosted by us while you are in a season: we email you at day 75 and day 85, and at day 90 it goes offline unless you hold a seat in the next season (then it keeps running with no gap). A full export of your pages, emails and contacts stays available for 30 days.
• Your mailing address. Your funnel emails carry your own mailing address in the footer (a PO box or virtual mailbox is fine). You give it at Connect, and your emails do not send until you do.
• Only charges on approved products after day 1 count, net of refunds. Revenue from anything else, or from before day 1, does not count.
• The 90 days run from day 1, Monday, January 11, 2027, to 11:59pm ET on day 90, Saturday, April 10, 2027.

5.Verification, the daily update and ties

• You connect a read only, restricted Stripe key. It lets us read your sales and refunds. It cannot move money or change your account.
• The board is updated once a day, at 6:00am ET, from Stripe. Nobody types in a number.
• The board is a public page. It shows your rank, your first name and last initial, your niche (from the funnel builder), your country (chosen at onboarding) and your verified revenue.
• Ties. If two challengers have the same amount, whoever reached it first ranks higher. Challengers tied at $0 share a rank.

6.The freeze and the audit

• The board freezes automatically at 11:59pm ET on day 90, after one last update, and is marked "Provisional until the audit".
• From April 11 to April 18, 2027, the top 10 are audited on a screen share. Any correction we make during the audit is logged.
• After the audit the board is final. No prize is paid before the audit is done.

7.Prizes and payout

• Every season pays $50,000 in total. The amounts are guaranteed.
• Grand prize: $30,000, to the challenger ranked 1st on the final board.
• Second place: $12,500.
• Third place: $7,500.
• Prizes go only to the top three eligible challengers. There are no other awards. A challenger who was paused in the season is not eligible (section 3).
• Winners are announced on the next season's launch livestream. For Season 1 that is Monday, April 19, 2027.
• The paperwork. A winner signs a prize acceptance and sends a W-9 (in the US) or a W-8BEN (outside the US) and their bank details within one week of the announcement: by Monday, April 26, 2027 for Season 1.
• Payment. By bank transfer, by Monday, May 3, 2027 for Season 1. Late paperwork delays that winner's payment to 14 days after it arrives. The prize is not forfeited.

8.Disqualification

A challenger can be removed from the board, and loses any prize, for:

• Revenue that is not from an approved product, or that is from before day 1.
• Disconnecting the Stripe key, or declining or failing the audit.
• [To be set at legal review: the full list of grounds, and how a decision is appealed]

9.Taxes

Winners send a W-9 or W-8BEN before payout. [To be set at legal review: the tax treatment of prizes]

10.After the season

• Alumni keep the free membership, an Alumni role with the alumni channel in the Discord, and the replays of their own season's calls.
• Alumni do not get later seasons' calls or their Discord category.
• Your data. We revoke your restricted Stripe key when the season's prizes are paid (May 3, 2027 for Season 1). Board figures and audit records are kept for 3 years.