Live in 63d 09h 07mThe Challenge launch livestream · Monday, January 11, 2027 at 8:00pm ET · free and publicLaunch livestreamLive in 63d 09h 07mSave my seat
Launch livestream · free and public

The free kickoff show, live January 11, 2027.

Monday, January 11, 2027 at 8:00pm ET. The launch livestream is a free public kickoff show, and day 1 of Season 1: anyone can watch. Angelo opens the board and starts the race clock. The first challenger call is Tuesday, January 12 at 7:00pm ET.A free public kickoff show and day 1 of Season 1, at 8:00pm ET. The first challenger call is Tue, Jan 12.

63d 09h 07m 55s
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Monday, January 11, 2027 at 8:00pm ET · free · in 63 days

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Where should we send the link?

Monday, January 11, 2027 at 8:00pm ET · free

Loading Academy (Alwaysloading Ventures LLC) will email you your seat and reminders. Privacy

What happens on the live

For challengers it is the kickoff. For everyone else it is the first look at the race.

01The board opens

Every challenger starts at $0. You see the leaderboard go live and how the score is counted.

02The race clock starts

Angelo walks through the 90 days. The first challenger call is the next day, Tuesday, January 12 at 7:00pm ET.

03The bonus

Apply before 11:59pm ET on launch night and you get a guaranteed hot seat in your first two weeks.

1 / 3 · Swipe for all 3

Where the livestream fits

The livestream is the kickoff, not a call. The calls start the next day, in week 1.

  1. NowApplications openApply, a 30 minute Fit Call, then your seat. Until day 1 there is only onboarding: sign the agreement, connect Stripe, work the checklist.
  2. Mon, Jan 11 · 8:00pm ETThe launch livestream: a free public kickoff show, and day 1 of Season 1Anyone can watch. The race clock starts.You are here
  3. Week 1 · Jan 11 to 17Pick your niche and product. Launch your funnel.First challenger calls Tue Jan 12 and Thu Jan 14 at 7:00pm ET. Product approved and late entry closed by Sun Jan 17.
  4. Weeks 2 to 13Build and sellCalls every Tuesday and Thursday at 7:00pm ET. The board updates daily at 6:00am ET.
  5. Sat, Apr 10Day 90: the board freezesAt 11:59pm ET, after one last update. The top 10 are audited the week after.
  6. Mon, Apr 19Winners announcedOn the Season 2 launch livestream.

$50,000 for the top three

Guaranteed amounts, the same every season.

$30,000Grand prize1st on the board at the end of day 90
$12,500Second place2nd on the board
$7,500Third place3rd on the board

This is math, not a promise. Most people who start a community earn little or nothing. The top three challengers by verified revenue at the end of day 90, Saturday, April 10, 2027, win. The full terms are in the Challenge rules.

Questions, answered.

When is it?

Monday, January 11, 2027 at 8:00pm ET. It is public and free.

Is this the first Challenge call?

No. The livestream is the free public kickoff show and day 1 of Season 1: anyone can watch. The first challenger call is Tuesday, January 12 at 7:00pm ET, and the Thursday hot seat follows on January 14.

Is it free?

Yes. We only need an email to send you the link.

What is the bonus?

Apply before 11:59pm ET on launch night and you get a guaranteed hot seat in your first two weeks.

Do I need a seat in the Challenge to watch?

No. For challengers it is the season's kickoff. Everyone else can watch the race start.

Can I still join Season 1 after the live?

Yes, during late entry week. A seat bought by Sunday, January 17, 2027 still joins Season 1, and the clock ends the same day for everyone. From January 18 a new seat is for Season 2.

Will there be a replay?

Yes. It stays up until 11:59pm ET on Sunday, January 17, 2027, when late entry closes.

Save my seat

Monday, January 11, 2027 at 8:00pm ET · free · in 63 days